MECHANISM PROACTIVE MANAGEMENT OF STRATEGIC MARKETING STABILITY OF COMMERCIAL ENTERPRISES
Journal Title: Економіка та суспільство - Year 2017, Vol 11, Issue
Abstract
In the article the authors examined the theoretical aspects of the category of strategic stability. The authors have described in detail the proposed mechanism for proactive management of strategic marketing resistance, covering four important processes: proactive analysis; proactive diagnosis; Proactive forecast and proactive improvement.
Authors and Affiliations
Н. М. Гуржій, В. В. Косяк
Keywords
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- EP ID EP611331
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