MEDIA AND TRUTH IN THE PERSPECTIVE OF THE PRACTICE AND LIFE FORM OF THE MODERN “HOMO MEDIALIS”
Journal Title: Communication Today - Year 2019, Vol 10, Issue 1
Abstract
The author of the article speaks about epistemological relevancy or rather correctness of media-offered contents, trying to understand the nature of media ‘truth’. She bases her viewpoint on the assumption that these qualities are influenced by the general practice and ways of media production. Essentially, she identifies two forms of practice – the one applied by media professionals and the one typical for amateurs and common people using the Internet. These approaches differ in the ways media content is created and the truth criteria are applied. They represent two different media worlds, each one with its own ‘rules of the game’ and ‘truth regime’. Finally, the author examines what kind of “homo medialis” is required by these pluralist media worlds – or, in other words, how this “homo medialis” should interact with various versions and structures of media reality and truth. The author believes people should employ ‘transversal’ rationality. Homo medialis should then be a person with free will; their ars vivendi should incorporate and nourish certain ‘counter-actions’ that would fight a rather spontaneous tendency to automatically believe mediated information and thus accept the totalitarian claim offered by (one of) incomplete images and associations, i.e. fight against claims that the presented media truth is the absolute and unquestionable one. The author believes that this ars requires constant questioning of what the (media) truth is.
Authors and Affiliations
Sabín Gáliková Tolnaiová
Keywords
Related Articles
- EP ID EP534456
- DOI -
- Views 102
- Downloads 0
SENSORY MARKETING – SENSORY COMMUNICATION AND ITS SOCIAL PERCEPTION
In the past few years, sensory marketing has been developing dynamically. Companies, in search of new methods of reaching the customer, refer to all of their senses. The business is more and more aware of the effectivene...
RECURSION AND EQUIFINALITY IN RELATIONSHIP BETWEEN FILM AND THEATRE: BEING JOHN MALKOVICH
The essay focuses on the intersemiotic relationship of film and theatre that inevitably forces a metatextual dialogue of these semiotic systems in artworks. We have chosen the play-element of art to be the centre of our...
MARTIN SLIVKA (1929 – 2002)
Popular science article called "Today".
MEN’S EVALUATION OF “HEGEMONIC MASCULINITY” ROLES IN TURKISH TELEVISION ADVERTISEMENTS PORTRAYING MEN
Television advertisements are one of the most important areas in which gender roles that are considered ‘suitable’ for women and men provide a continuation of gender relations. In addition to problematic representations...
REKLUB 1927-1949. Chapters from the History of Czechoslovak Advertising
A new publication is entering the book market, dealing with an unconventional topic presented by a highly qualified and renowned author, Professor Dušan Pavlů. The author is a knowledgeable, well-educated, understanding...