MEDIA LITERACY AND SOCIAL MEDIA USAGE ANALYSIS IN COMMUNICATION AND NON-COMMUNICATION STUDENTS OF UNIVERSITY OF AMIKOM YOGYAKARTA
Journal Title: INFORMASI - Year 2018, Vol 48, Issue 2
Abstract
Media literacyis the ability to understand, analyze, and deconstruct media images. The ability to do it is intended that the public as a media consumer becomes aware of how the media are built and accessed.The aims of this study are (1) to study the level of media literacy and social media usage patterns in communication and non-communication students. (2) to know the correlation between media literacy and social media usage patterns in communication and non-communication students. (3) comparing media literacy and social media usage patterns in communication and non-communication students. The population in this study were students of communication and noncommunication at the University of AMIKOM Yogyakarta which amounted to 656. The sample selected in this study 87 respondents who conducted with probability sampling technique with convenience sampling. Data obtained through the survey to respondents by spreading the questionnaire at the early of September 2017. Data processing and analysis is done by descriptive study, crosstab, spearman correlation and chi-square. The result of the research shows that (1) the level of media literacy of both communication and non-communication students is at the intermediate level, while social media usage patterns for communication and non-communication students is at a high level. (2) there is the significant correlation between media literacy and social media usage patternsin communication and non-communication students. (3) there is a difference between media literacy and social media usage patterns in communication and noncommunication students.
Authors and Affiliations
Dendy Suseno Adhiarso, Mohammad Suyanto
Keywords
Related Articles
- EP ID EP438180
- DOI 10.21831/informasi.v48i2.21382
- Views 60
- Downloads 0
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