Medical Institution’s Staff Motivation through Satisfying Their Needs
Journal Title: International Journal of Humanities and Social Science Invention - Year 2017, Vol 6, Issue 4
Abstract
In the context of the external marketing for staff, the primary goal is that the hospital attracts the interest of potential new employees on the competitive market. For that purpose an employer’s own individual brand, if possible, should be created. The desired positive effect may be achieved by contemporary marketing tools attractive for the target group. In the process of staff recruitment, due to the lack of candidates, the requirements for the new jobs are often degraded. The less choice however does not mean that no selection is to be made. When a new employee is interested in and has chosen a given organisation it is of great significance to achieve integration during the period of induction. This includes the professional as well as the personal and social integration. Clearly expressed efforts in the sensitive induction period are a key precondition for the long-term emotional connection between any (new) employee and the organisation. Also with the individual support in the context of staff development it is possible to attract new employees and to retain the existing ones. Another aspect is the respectful situational or flexible management of employees to which the modern management and the human resources management shall actively devote to. The survey was conducted among 100 medical specialists and administrative employees in the period January – December 2016 at the Medical Complex Doverie, Sofia City, Bulgaria.
Authors and Affiliations
Valchin Garov, Antoniya Yanakieva, Mariela Deliverska
Keywords
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