METASOCIAL COMPONENT OF THE CAPITALS OF THE ENTERPRISE: THE SOCIAL, CUSTOMER AND HUMAN CAPITALS
Journal Title: Вісник Кременчуцького національного університету імені Михайла Остроградського - Year 2018, Vol 1, Issue 109
Abstract
Purpose. This paper discusses «metasocial component of the capitals of the enterprise» as a modern concept that influences business processes and intelligent growth of the enterprises of tourism and hospitality service. Methodology. We have used a set of general and special methods in this article. They are historical and logical method (for the study of the theoretical foundations and evolution of evaluation of methodology of social, customer and human capitals of the company); method of analysis and synthesis (to compare the main approaches to the interpretation of the concepts and methods of evaluation of social, customer and human capitals); method of comparing and grouping (to systematize the indicators that are used to assess the social, customer and human capitals of the company); abstract and logical method (for theoretical generalizations and drawing conclusions). Results. Integrative interpretation of a concept of the metasocial component of the capitals of the enterprise is offered. This paper discusses «metasocial component» as a modern concept that has influenced business processes and plans of the enterprises of tourism and hospitality service. The research into measuring the social and customer capitals of companies have produced a plethora of proposed methods and theories over the last years. The comparative analysis of methods of evaluation of the social and customer capitals of modern economic entities and economic substantiation of expediency of expansion of their use in practical activity of the enterprises of tourism and hospitality service have become the purpose of the research. It aims at exploring and assessing the extent of awareness of such concept. Originality. Advantages and disadvantages of various methods of evaluation of the metasocial component of the capitals of the enterprises are determined. Factors that effect the economic evaluation of the metasocial component of the capitals of the enterprises of tourism and hospitality service are defined. Practical value. Possible scope of implementation of certain methods of economic evaluation of the social, customer and human capitals of the enterprises of tourism and hospitality service is established. Distribution of the methodology of the metasocial component of the capitals of the enterprises in the practice of modern small businesses, which function in the tourism and hospitality service, will increase their investment attractiveness. Findings are used to support existing managerial practices and policies for better retention practices and management of human resources. References 25, figure 1.
Authors and Affiliations
V. Smagin, O. Yavorska
Keywords
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- EP ID EP659701
- DOI 10.30929/1995-0519.2018.2.p1.112-118
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