METHODICAL ASPECTS OF BRAND CODING OF HIGHER EDUCATION INSTITUTIONS
Journal Title: ВЧЕНІ ЗАПИСКИ ТАВРІЙСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ ІМЕНІ В.І. ВЕРНАДСЬКОГО СЕРІЯ: ЕКОНОМІКА ТА СУСПІЛЬСТВО - Year 2018, Vol 29, Issue 4
Abstract
The concept of a brand and its components are considered in the article. The basic differences of the educational brand are determined. Four dimensions of the brand of the institution of higher education have been identified. The brand of the Rivne State Humanitarian University is analyzed and its characteristics compared with the brands of other institutions of higher education in the region. The recommendations for increasing the strength of the brand of the domestic institution of higher education have been formed.
Authors and Affiliations
I. O. Deineha
Keywords
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