METHODICAL BASES OF ANALYTICAL TOOLS OF COMPETITIVE INTELLIGENCE OF THE ENTERPRISE
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2017, Vol 22, Issue 11
Abstract
The article reveals the essence of the analytical tools of the competitive intelligence. Identified features of competitive intelligence are determined. It is revealed what the author includes to the analytical tools, whose work is based on. It is substantiated why these are methodical support and its applied value makes sense for the further research. Popular methods of competitive intelligence of the enterprise are revealed.
Authors and Affiliations
Yu. A. Leonova
Keywords
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- EP ID EP637533
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