Methodical Provisions on the Use of Tools for the Integrated Marketing Communications in the Process of Investment
Journal Title: Бізнес Інформ - Year 2014, Vol 10, Issue 0
Abstract
The basic idea of the information exchange concerning investment activities is that relations (communications) with partners are viewed as a management object. The information communications is the narrow concept, a component of the information exchange, because in the process of investment not only communication flows, but also information flows are realized. Summarizing the existing conceptions of the information exchange, it can be noted that it is the process of information interaction between two or more subjects in order to change their views, or at least for one of them, an universal form of movement and development, which determines the existence of subjects of the information exchange.
Authors and Affiliations
Tetiana Sihaieva
Keywords
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