METHODOLOGICAL APPROACHES TO MANAGEMENT OF COMPETITIVENESS OF BANKING PRODUCTS
Journal Title: Международный научный журнал "Интернаука" - Year 2017, Vol 2, Issue 1
Abstract
The basic approaches to essence of concept "competitiveness of the banking product" and the basic provisions of formation of the system of management of competitiveness of banking products.
Authors and Affiliations
Olena Krikley, Vasyl Sereda
Keywords
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