METHODOLOGICAL APPROACHES TO MANAGEMENT OF COMPETITIVENESS OF BANKING PRODUCTS

Abstract

The basic approaches to essence of concept "competitiveness of the banking product" and the basic provisions of formation of the system of management of competitiveness of banking products.

Authors and Affiliations

Olena Krikley, Vasyl Sereda

Keywords

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  • EP ID EP298234
  • DOI -
  • Views 78
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How To Cite

Olena Krikley, Vasyl Sereda (2017). METHODOLOGICAL APPROACHES TO MANAGEMENT OF COMPETITIVENESS OF BANKING PRODUCTS. Международный научный журнал "Интернаука", 2(1), 88-90. https://europub.co.uk/articles/-A-298234