Methodological Platform of Forming the Organizational-Informational Mechanism for Marketing Promotion of Energy Saving Technologies
Journal Title: Бізнес Інформ - Year 2015, Vol 7, Issue 0
Abstract
The article is aimed at development of theoretical, methodological guidelines and practical recommendations on formation of organizational-informational mechanism for marketing promotion of energy-saving technologies, which is based on constant organizational interaction and information interactive support (building the flexible on-line information systems) with introduction of the modern energy technologies in the markets of energy services in Ukraine. The article considers the methodological platform for building the organizational-informational mechanism for marketing promotion of energy-saving technologies based on the life-cycle conception and the model created by Kurt Lewin. Further considered is a classification of groups of methods, taking into account peculiarities of marketing communication support for creation and market promotion of innovative energy-saving technologies (selection of communicative and analytical groups of methods). An assessment of economic feasibility of the proposed approaches on the basis of methodology by Gronbach and Gleser has been suggested.
Authors and Affiliations
Sergii Smyrnov
Keywords
Related Articles
- EP ID EP111567
- DOI -
- Views 68
- Downloads 0
Methodical Approach to Assessment of Anti-Crisis Stability of an Enterprise
The article generalises approaches of specialists and scientists on assessment of the economic stability and justifies the methodical approach of assessment of the anti-crisis stability of an enterprise by components - p...
Diagnostics of Technical-Technological Base, Organizational Level, Resource and Energy Saving of Enterprise in the Context of Saving of Expense, Zero Defects and Rhythmical Production
In the article, a system for diagnostics of technical-technological base, organizational level, resource and energy saving has been designed. It has been determined that key business indicators of technical-technological...
Assessing Efficiency of Taxation of Banks and Enterprises of the Real Sector of Economy of Ukraine
The article analysis the tax load for the banking system in general. Analysis showed the tax load of the banks is rather low and does not reach the fifth part of 1 percent. At the same time, by individual branches of the...
Development of the Theory of Capital and the Regional Aspect
In this article the etymology of an economic category "the synthesized capital" is treated by force of the combining of social, human and intellectual capitals in the regional aspect.
Measures on Realisation of the Anti-Crisis Strategy under Conditions of Unstable Environment
The article analyses consecution of stages of development and realisation of anti-crisis strategy of an enterprise under conditions of unstable environment, which includes 7 stages. However, the objective control of real...