Methodology of forming the distributor network of the enterprise
Journal Title: Науковий вісник Полтавського університету економіки і торгівлі. Серія "Економічні науки" - Year 2018, Vol 1, Issue 86
Abstract
Annotation. The purpose of the article is to improve the methodology of forming the distribution network of the enterprise. Sales activity of the company is a rather relevant area of the research in activity of modern enterprises. The gradual development of the company will raise the issue of appropriate transformation of the sales system to the needs of market in order to create competitive advantages and achieve a leader’s position. Despite the wide coverage of enterprise’ marketing problems, issue of methodological support and structuring of the main stages of formation the distribution system remains unresolved. Methodology of research. The objectives of the article implemented by using the following general and specific research methods: analysis and synthesis, systematization and generalization, comparison, scientific abstraction. Findings. As a result of conducted research, formation method of effective distribution network of enterprise has been improved by the inclusion the stage of selection distributor on the basis of partner’s audit of marketing, financial, trading activities. The authors of study determined the structural component of each stage of the method from the position of quantitative and qualitative indicators. Practical value. The proposed research methodology allows to determine the comprehensive strategy of product promotion, to maintain control over the main processes of forming a distribution network and to maximize the performance indicators of the enterprise.
Authors and Affiliations
Ya. Poliakova, S. Yudin
Keywords
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