METHODS AND INSTRUMENTS OF INTERNET MARKETING
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 22, Issue 1
Abstract
The work scientifically substantiates the role and importance of Internet marketing. The features of the development of Internet marketing in the information society are considered. Particular attention is paid to the methods and tools of Internet marketing.
Authors and Affiliations
A. B. Vavryk
RESOURCE APPROACH TO ECONOMIC MANAGEMENT BY COMPETITIVE POTENTIAL OF MACHINE-BUILDING ENTERPRISES
The article establishes the resource approach using in economic management of the competitive potential of the enterprise to solve the problems of the enterprise competitiveness increasing. The purpose and main tasks of...
SYSTEMIZATION OF DESTRUCTION FACTORS FOR SMALL AND MEDIUM ENTERPRISE DEVELOPMENT IN UKRAINE
In the article the author conducted an analysis of the activities of small and medium enterprises, which allowed identifying the main problems of their functioning. It was established that there was an aggravation of the...
МОЖЛИВОСТІ ІРО ДЛЯ ДЕРЖАВНИХ КОМПАНІЙ
У статті проаналізовано динаміку та тенденції на ринку ІРО за останні роки. Відзначено, що останнім часом обсяги ІРО у світі знизилися через загальні тенденції на міжнародних фінансових ринках. Наголошено на важливості п...
THE ESSENCE AND CHARACTERISTICS OF STRESS MANAGEMENT TOOLS AT ENTERPRISES
The article specifies the essence and develops a typology of stress management tools at enterprises. The key features of such instruments are singled out, as well as they are considered from the point of view of the scie...
TO THE QUESTIONNAIRE OF THE LAND SETTLEMENTS REGULATORY MONETARY VALUATION AS ELEMENT OF LAND MANAGEMENT ECONOMIC MECHANISM
The article reveals the essence of the land management economic mechanism and the role of regulatory monetary value in it is substantiated. The article analyzes the influence of rent-forming factors on the indicators of...