METHODS OF ASSESSMENT OF THE COMPETITIVENESS OF THE ENTERPRISE
Journal Title: Інфраструктура ринку - Year 2018, Vol 23, Issue
Abstract
The article deals with the principles and methods for assessing the competitiveness of enterprises. The systematization and coverage of the main methods of assessing the competitiveness of enterprises are carried out. The advantages and disadvantages of each method are presented. It is found that full information on competitiveness can be obtained using several evaluation methods at the same time. Attention is drawn to the fact that in the modern conditions of management, each enterprise for the effective operation and evaluation of its future prospects should analyse and promote the increase of the competitiveness level.
Authors and Affiliations
J. S. Penyak
Keywords
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