METHODS OF ESTIMATION OF THE EFFICIENCY OF MANAGEMENT OF SALES ACTIVITY OF THE ENTERPRISE
Journal Title: Економічні студії - Year 2018, Vol 4, Issue 22
Abstract
Ensuring effective sales activity is an indispensable element of strategic planning and business management. However, before turning to the review of the management of sales activities of the enterprise, we consider it necessary to show the difference between the concepts of efficiency, cost effectiveness and efficiency.
Authors and Affiliations
I. R. Slies
Keywords
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- EP ID EP571573
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