Методичні підходи до оцінки інноваційного потенціалу підприємства сфери послуг
Journal Title: European Journal of Management Issues - Year 2015, Vol 23, Issue 5
Abstract
The relevance of the study is due to the especially sharp of late issue of the competition in world markets, which requires strengthening of innovation component from the economy of any country, including Ukraine. Ukrainian enterprises with innovation activity are able to maintain high growth rate in the long term. The main component in the effectiveness and efficiency of carrying out innovative processes at an enterprise is its innovation potential, including professional staff that is quite difficult to estimate given the rapid changes of the fulfilled tasks. The purpose of writing this article is the analysis of existing approaches to the evaluation of the innovative potential of enterprises and their improvement taking into account the peculiarities of service enterprises, the formulation of the task of innovation management and the main directions of development of innovation potential of an enterprise. We applied system approach, methods of analysis and synthesis and the method of modeling when carrying out research. The task of innovation management of an enterprise was formulated. A methodological approach to the evaluation of the innovation potential of enterprises in the sphere of services is attached. This approach will allow the heads of the enterprises in the sphere of services to monitor creativity and collective intelligence of the employees, to assess an enterprise on innovation and make timely decisions to eliminate the deficiencies. It was stressed that special measurements, quantitative evaluation of the intellectual, professional, educational, and other qualitative characteristics of the potential of employees is quite a difficult task, to perform which the expert methods are used based on interviews, surveys of executives, business owners and prominent managers. The main directions of stimulating the development of the innovation potential of an enterprise were formulated. A conclusion was made that under current conditions, in the absence of perfect methods of evaluation of innovation potential of the services industry, review and comprehensive application of different methods proposed in economic literature will allow obtaining more reliable information for justified management decision–making regarding the management of the innovation potential of an enterprise, introducing relevant changes into the components of the innovation potential to ensure its adequacy to the set innovation goals and increasing a general level of competitiveness in the given industry and in the global market as a whole. The scientific novelty of the research lies in improving the methodological approach to the evaluation of the innovation potential of an enterprise on the basis of the complex of main indicators specific to services and consideration, during the evaluation of personnel, of the innovation potential of an enterprise. The proposed approach allows analyzing the level of innovation potential of enterprises in the different spheres of activity: production, services, state government, commercial and others, where the innovation potential acts not only as a set of available and adequately allocated resources, but also as approved management decision or immaterial object. Since under modern conditions we tackle dynamic market of goods and services and the businesses need to respond quickly to these variable factors of influence, further studies might be directed to determining the capacity and speed of the enterprises to respond to these changes, in particular the ability of the staff to work efficiently and to realize the innovation potential under these conditions.
Authors and Affiliations
S. A. Yefimova, Tetyana Grynko
Keywords
Related Articles
- EP ID EP192483
- DOI 10.15421/191519
- Views 226
- Downloads 0
Планування інвестицій в інноваційну продукцію на основі матриці інноваційного потенціалу регіону
Effective management of innovative process for the manufacturing of innovative products implies the substantiation of sources, determining the volumes and objects for financing the innovations. As one of the most importa...
Професійна культура і безпека: інноваційний підхід до впровадження в медичному закладі
The issue of safety culture is one of the most important in a modern medical facility because any problems during the provision of services may lead to irreversible consequences. Not only the patient may suffer, but the...
Моделювання впливу технологічних нововведень на зростання ефективності вироб
An essential tool for improving efficiency of industrial production is the activation of innovation activities, which is based on the application of achievements in scientific and technical progress (STP) and contributes...
Інноваційно-інституційні інструменти несумлінної конкуренції у глобальному середовищі [Innovation and institutional instruments unconscientious competition in the global environment]
The problems of «high-hume» technology using in the global environment areconsidered. The methods of institutions «transplantation» within international quasi-legal strategies for new markets expansion are analyzed
Пріоритети нової енергетичної стратегії україни в світлі європейського геополітичного вектору
The urgency of the problem posed in the article is enclosed in a substantial energy dependence of Ukraine on external sources of supply. The existence of the earlier theoretical and practical approaches to the issue of e...