Mixing oil with water: How to effectively teach design science in management education?
Journal Title: BAR: Brazilian Administration Review - Year 2020, Vol 17, Issue 1
Abstract
The methodology of design science(DS) has been emerging as a new form of engaged scholarship in which key managerial and organizational challenges are addressed and solved. These developments have major implications for management education, which has been repeatedly criticized for its lack of relevance to practitioners.However, design science methodology andits implications for management education are still unclear and disputed.Teaching and learning DS thusoften suffersfrom the lack of a consistentmethodology. In this respect, teaching DSis very much like mixing oil with water.The purpose of this paper is to compare various taxonomies for DS methodology proposed in the management literature and then develop a consistent taxonomy and integrative framework that may appeal to management students at undergraduate andgraduate levels. The proposed framework for DS involves an iterative cycle of exploration, synthesis, creationandevaluation. Design principlesarise from, but also connect and inform, these four steps in DS.
Authors and Affiliations
Duygu Keskin, Georges Romme
Keywords
Related Articles
- EP ID EP683763
- DOI https://doi.org/10.1590/1807-7692bar2020190036
- Views 237
- Downloads 0
Business-Community Relationships for Extractive Industries: A Case Study in Peru
Natural resource-based economies have long relied on foreign demand to fuel their growth. For instance, the extractive sectors in Peru have experienced a rapid expansion, driven by a rising demand for commodities. Alon...
What Lies behind the Concept of Customer Relationship Management? Discussing the Essence of CRM through a Phenomenological Approach
Several authors and consulting firms show statistics indicating that at least 50% of all CRM projects fail. Some of them attempt to point out a list of factors in order to guarantee successful CRM implementation and ap...
Gender Differences and Professional Identities in Health and Engineering
The objective of this study was to compare the professional identity perceptions among undergraduate students enrolled in predominantly female and male courses. The research method is cross-sectional and the sample con...
Team Potency and Its Impact on Performance via Self-efficacy and Adaptability
In sales, working together as a team for achieving individual performance is a relevant element. In this paper, we suggest a theoretical framework that analyzes the impact of team potency on subjective performance, acco...
Mind the Gap: Lessons from the UK to Brazil about the Roles of TTOs throughout Collaborative R&D Projects
The literature about collaboration for innovation has reported fundamental activities performed by intermediaries. In this paper, universities’ technology transfer offices (TTOs) are placed as intermediaries between aca...