MJERENJE ETIČNOSTI U POSLOVNOM PONAŠANJU BANAKA: DVOJNI PRISTUP
Journal Title: EMC Review: Časopis za ekonomiju i tržišne komunikacije - Year 2018, Vol 8, Issue 2
Abstract
U okviru elektronskog bankarstva poslednje decenije se razvija mobilno bankarstvo kao deo usluga koje banke nude klijentima preko korišćenja najsavremenijih mobilnih telefona i tablet uređaja. Ovaj vid bankarskih usluga ima pozitivne osobine elektronskog bankarstva koje omogućavaju da klijenti koriste ove usluge banaka bilo gde da se nalaze, u svako doba dana, u pokretu. Pored brojnih prednosti mobilno bankarstvo ima i negativne strane, počevši od nedovoljne informisanosti, do nepoverenja dela klijenata. Uporedno sa razvojem mobilnih uređaja, prvenstveno tzv. pametnih mobilnih telefona i tableta, mobilno bankarstvo je dobilo uzlet i poslednjih godina se u velikoj meri razvija. Da bi se ovakav sistem poslovanja uspešno realizovao neophodna je tehničko-tehnološka opremljenost banaka, trgovinskih preduzeća, državnih institucija, kao i stanovništva. Takođe, neophodno je postojanje interneta, informatička pismenost, kultura ponašanja i poznavanje sistema elektronskog plaćanja privrednih organizacija i stanovništva u R. Srbiji. Predmet istraživanja ovog rada je mobilno bankarstvo kao i perspektive mobilnog bankarstva u Srbiji. Cilj rada je utvrđivanja koliko stanovništvo R. Srbije koristi usluge mobilnog bankarstva.
Authors and Affiliations
Marko Todić Milan Dajić
Keywords
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- EP ID EP610989
- DOI 10.7251/EMC1801019T
- Views 73
- Downloads 0
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