MOBILE BANKING& CONSUMER BEHAVIOUR IN COCHIN CITY
Journal Title: International Journal of Marketing and Technology - Year 2017, Vol 7, Issue 5
Abstract
In the present scenario the use of mobile banking has increased considerably. Government and banks urging the customers to use mobile banking instead of going to banks as well as for purchasing. As per the study Balance enquiry and account information are the most commonly used service in mobile banking. Majority of customer feel that service charges on mobile banking are reasonable. Customers feel that banking transactions are safe through mobile banking. It can be observed that customers feel that it’s not too difficult to use. As the study suggest that most of the bank needs to improve on mobile banking. Mobile banking is most commonly adopted by professionals. Most of them are satisfied with mobile banking application. Among the different service provided by the bank, ATM and Mobile banking are the most commonly used service compared to others. A minority of people do not prefer mobile banking because of security fears. Keywords: Banking Mobile banking Internet Securities Copyright © 201x International Journals of Multidisciplinary Research Academy. All rights reserved.
Authors and Affiliations
Mahesh K. M
Keywords
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