Model of Purchasing Decision (Renting) of Generator Set: Analysis of Product Quality, Price an Service at PT. Hartekprima Listrindo
Journal Title: Scholars Journal of Economics, Business and Management - Year 2017, Vol 4, Issue 11
Abstract
Abstract:This research aims to analyze the effect of product quality, price and service to the purchase decision at PT. Hartekprima Listrindo either partially or simultaneously. The population of this research is all customers of PT. Hartekprima Listrindo. While the sample using slovin formula obtained 98 respondents. Quantitative analysis method by using multiple linear regression analysis was followed by determination analysis (R square), partial hypothesis test (t test) and Simultan (F test) with alpha of 5 percent (0,05). Prior to further analysis, data quality and classical assumption test are done. Analysis tool applies SPSS Version 20.0 for windows. The result of research shows that product quality influences partial purchasing decision, price influences partial purchasing decision, service influences partial purchasing decision and product quality, price, and service influences purchasing decision simultaneously at PT. Hartekprima Listrindo. Keywords:Product quality, Price, Service and Purchasing decision.
Authors and Affiliations
Dian Yunita, Hapzi Ali
Keywords
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