Modern Aspects of Development of Bank's Clienting Strategy
Journal Title: Бізнес Інформ - Year 2013, Vol 3, Issue 0
Abstract
The article describes theoretical approaches to definition of the concept of relations marketing (clienting). It justifies urgency of introduction of client-oriented marketing approach in bank activity for provision of effective interrelation of the bank with its clients, development of long-term relations with the aim of stable economic development of a financial and credit institution. It considers practical possibilities of application of modern innovation technologies of the bank marketing.
Authors and Affiliations
Alla Bondarenko, Yelena Roskoshnaya, Viktoriya Kosenko
Keywords
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