Modern trends for the development of the hotel business
Journal Title: Економіка. Фінанси. Право - Year 2018, Vol 12, Issue
Abstract
Introduction. The article analyzes the strategies of active influence on the external environment (horizontal integration, vertical integration, concentric diversification), realized through various forms of associations, connections and transactions. The strategy of horizontal integration, which is carried out when there is an acquisition or merger with an enterprise or the main competitor operating in another segment of the market. Also analyzed is the strategy of vertical integration, which shows that the company is expanding in the areas of activity associated with the promotion of the product on the market. Purpose is to study the innovative trends of tourism development, the advantages of creating an innovative cluster model for the development of regions based on synergistic effects, general development strategies, growth strategies: market expansion, vertical. Results. The hotel and restaurant business is explored as the main component of the tourism industry. It is noted that the hotel and restaurant business contains a complex of services for tourists and is a key factor determining the prospects for tourism development. It is noted that in order to successfully solve a complex of tasks for the maintenance of guests, management of institutions with the preservation of strong competitive positions need to master the professional knowledge and constantly improve them. Clusters in the field of hotel business, which can be formed on the basis of self-organization as a result of natural integration and cooperation in relation to the provision of placement services, or through strategic planning, carried out by regional or sectoral management bodies, are analyzed. Conclusion. Consequently, the modern tendencies of the hotel industry require further study. It is thanks to the cooperation of state authorities, scientific and research institutions, travel agencies, hotel and restaurant complexes, information t centers, transport companies, and insurance companies increasing the competitiveness of enterprises. The advantages of creating an innovative cluster model.
Authors and Affiliations
Oksana Ihorivna Tabenska
Keywords
Related Articles
- EP ID EP531607
- DOI -
- Views 90
- Downloads 0
Local budgets in the context of financial decentralization
The article examines questions of local budgets in the context of the state of fiscal decentralization. It is pointed out that an important instrument in the issue of the effectiveness and reality of local budgets should...
The legal results of illegal cutting down of forest
In the article I analyze the problems of protection of forests and revival of them. I determined about results of illegal cutting down of forest on the territory of Ukraine. It was paid close attention on the importance...
Theoretical bases of the management of the assets and passives of the enterprise
The asset and liability management is important for effective work of any entity. An enterprise, which aims to create conditions for sustainable development and increase profitability, should use not only steady rules of...
Еconomic security of small business
The urgency of the research topic is due to the need to develop theoretical and practical aspects of ensuring the economic security of small businesses as one of the most important elements for ensuring sustainable devel...
Management of natural resources of agricultural enterprises: accounting-informative assessment
The article is devoted to the investigation of the current method of accounting display and reporting of the state of the natural resources of the agricultural industry and the disclosure of problem issues from the total...