Muslim Consumers’ Perceptions of Service Quality for Halal Food Service Industry
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 9
Abstract
This study examines the influence of Muslim consumers’ perceptions towards service quality in halal restaurants. The purpose of this study is to explore the factors why Muslim consumers patronize Halal restaurants as well as the assessment of service quality in Halal restaurants as this is important to identify the key attributes towards the service quality in Halal foodservice industry. Hence, this study stretch advantage for the foodservice operator when they are complying Halal certification to fulfil the demand for Halal certified restaurant. This paper investigates the key attributes of service quality from the perspectives of Muslim consumers and it had been explored via in-depth interviews. The in-depth interviews were being steered among selected Muslim consumers which had experienced dine-in in the Halal restaurant. Findings for the study divulge the important insight that attributes measured significant for the foodservice industry in the assessment of service quality by Muslim consumers. Future, this study also has prospective to supplement for the concept and theory of Halal service quality since there are very few literature or studies had been discovered.
Authors and Affiliations
Munira Saaidin, Noor Raihan Ab Hamid, Siti Nurbayah
Keywords
Related Articles
- EP ID EP571128
- DOI 10.6007/IJARBSS/v8-i9/4875
- Views 76
- Downloads 0
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