Muslim Consumers’ Perceptions of Service Quality for Halal Food Service Industry
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 9
Abstract
This study examines the influence of Muslim consumers’ perceptions towards service quality in halal restaurants. The purpose of this study is to explore the factors why Muslim consumers patronize Halal restaurants as well as the assessment of service quality in Halal restaurants as this is important to identify the key attributes towards the service quality in Halal foodservice industry. Hence, this study stretch advantage for the foodservice operator when they are complying Halal certification to fulfil the demand for Halal certified restaurant. This paper investigates the key attributes of service quality from the perspectives of Muslim consumers and it had been explored via in-depth interviews. The in-depth interviews were being steered among selected Muslim consumers which had experienced dine-in in the Halal restaurant. Findings for the study divulge the important insight that attributes measured significant for the foodservice industry in the assessment of service quality by Muslim consumers. Future, this study also has prospective to supplement for the concept and theory of Halal service quality since there are very few literature or studies had been discovered.
Authors and Affiliations
Munira Saaidin, Noor Raihan Ab Hamid, Siti Nurbayah
Keywords
Related Articles
- EP ID EP571128
- DOI 10.6007/IJARBSS/v8-i9/4875
- Views 42
- Downloads 0
Modeling Critical Success Factors Influencing Energy Management Performance towards Sustainability in Malaysian Public Universities Using PLS-SEM Approach
Energy usage in Malaysian universities has increased constantly. Frequent commentaries in the literature have stated by identifying critical success factors (CSFs) and continually measured using Key Performance Indicator...
Academic Service and Student Satisfaction: A Case Study on Sekolah Tinggi Agama Islam Negeri Teungku Dirundeng Meulaboh – Indonesia
Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Direundeng Meulaboh is a community-based educational institution. Established in co-operation with the Aceh Barat District Government management authority Indonesia, STAI...
Determinant of Corporate Social Responsibility Disclosure in Nigeria
This study focused on determinants of corporate social responsibility disclosure in Nigeria. Data was collected from the annual report and account of quoted banks in Nigeria stock exchange market. The result was presente...
Facilitating Reflective Practice in Teacher Education: An Analysis of Student Teachers’ Level of Reflection during Teacher Clinical Experience
Reflection and the promotion of reflective practice have been extensively emphasised in the teacher training and preparation programmes. In teacher education, many researchers have argued the importance of student teache...
Non-Ethical Elements in Tawarruq Munazzam Product for Islamic Housing Financing In Malaysia
This study is to identify non-ethical elements in tawarruq munazzam product as an identical bay’ al-inah and therefore to provide alternative methods in executing the deal. This study is qualitative in which data is coll...