Myths, Managers, and Formats
Journal Title: European Journal of Business and Social Sciences - Year 2012, Vol 1, Issue 1
Abstract
The principal relationships between myths, the kind of reality they generated, and the roles of formats and of top management aligned to this process will be looked at. Due to their ability to generate evolutionary corridors, both myths and their formats resulting confine the possibilities for further development.
Authors and Affiliations
Ulrich Gehmann| Karlstr. 40. 76133 Karlsruhe, Germany
Keywords
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