E-Consumption and Changing Consumption' Perception Of Youngers in The Age of Technology
Journal Title: AJIT-e: Bilişim Teknolojileri Online Dergisi - Year 2013, Vol 4, Issue 13
Abstract
Changes in social life and developments in communication technologies has changed people's consumption preferences. New communication technologies in particular has shaped consumer perception of a new generation. There was a new market environments and new forms of procurement. Companies wanting to be successful in this new competitive environment, they should carefully follow the new consumption patterns.Businesses must produce solutions that respond to new consumer preferences not only marketing methods but also content of their product.
Authors and Affiliations
Zeynep Kadıoğlu
Keywords
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- EP ID EP100464
- DOI 10.5824/1309‐1581.2013.4.007.x
- Views 83
- Downloads 0
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