MEDIA DISCOURSE AND THEIR IMPLICIT IDEOLOGIES
Journal Title: Asian Journal Social Sciences & Humanities - Year 2013, Vol 2, Issue 2
Abstract
Our research aims to investigate how language as a social practice is used to represent different ideologies. We are trying to analyze how the choice of lexical items is construed in the particular ideological construction on the part of speaker. Critical Discourse Analysis (CDA) treats language as a type of social practice. We are applying the models of Van Dijk and Kress to analyze how analysis, when used within a socio-cultural context discourse, provides sufficient material to study language as a construction of our ideologies. It isfurther probed that media is not as neutral as it claims itself to be or as it is supposed to be. Ideologies play a vital role constituting attitudes and specifications of different elements of society and provide propagation of goals and interest of that very element.
Authors and Affiliations
Sana Nawaz, Hafiz Ahmad Bilal, Maria Kalsoom, Zikra Fayyaz , Huma Nayyar
Keywords
Related Articles
- EP ID EP87539
- DOI -
- Views 169
- Downloads 0
GENDER AND LANGUAGE OF THE HOLY BIBLE IN ENGLISH: IMPLICATIONS FOR HUMAN AND WOMEN’S RIGHTS IN AFRICA
Language, an instrument of communication which “sert à analyser l’expérience humaine … dans chaque communauté …” (Martinet, 1970:20), is unique to the homo sapiens. One acquires one’s first language without conscious awa...
STUDY OF PROBLEMS FACED BY LEARNERS DURING LEARNING OF ENGLISH SPEAKING AND LISTNING SKILLS IN RURAL CONTEXT OF DISTRICT SHAHEED BENAZIR ABAD, SINDH
The study was carried out to explore the problems faced by the students in speaking and listening English in public sector primary schools. In Pakistan English is being taught as second language in educational institutio...
CHALLENGES AND TECHNIQUES IN THE TEACHING OF ENGLISH PRONUNCIATION IN JUNIOR SECONDARY SCHOOL IN NIGERIA
The teaching of pronunciation in Junior Secondary School in Nigeria has not received the attention it deserves. This is due to a number of factors ranging from inexperienced teachers to adoption of inappropriate...
INFLUENCE OF ROLE DISCRETION AND SHIFT WORK ON ETHICAL BEHAVIOUR OF NIGERIAN NURSES
This study investigated the influence of role discretion and shift work on ethical behaviour of nurses. One hundred and seventy four (174) nurses from University of Nigeria Teaching Hospital, and National Orthopaedic hos...
Disqualifying a Premier: A Linguistic Analysis of a Legal Narrative to Unfold Power
Given the increasing interest in the conglomeration of complex dynamics that bring together the concepts of law and language, this paper aims at exploring the relationship between language, power and ideology, and how su...