MEDIA DISCOURSE AND THEIR IMPLICIT IDEOLOGIES
Journal Title: Asian Journal Social Sciences & Humanities - Year 2013, Vol 2, Issue 2
Abstract
Our research aims to investigate how language as a social practice is used to represent different ideologies. We are trying to analyze how the choice of lexical items is construed in the particular ideological construction on the part of speaker. Critical Discourse Analysis (CDA) treats language as a type of social practice. We are applying the models of Van Dijk and Kress to analyze how analysis, when used within a socio-cultural context discourse, provides sufficient material to study language as a construction of our ideologies. It isfurther probed that media is not as neutral as it claims itself to be or as it is supposed to be. Ideologies play a vital role constituting attitudes and specifications of different elements of society and provide propagation of goals and interest of that very element.
Authors and Affiliations
Sana Nawaz, Hafiz Ahmad Bilal, Maria Kalsoom, Zikra Fayyaz , Huma Nayyar
Keywords
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