PRO-ECOLOGICAL ACTIONS AND CONSUMER CHOICES IN THE MODEL OF RESPONSIBLE BUSINESS
Journal Title: Journal of Agribusiness and Rural Development - Year 2015, Vol 3, Issue 37
Abstract
The current farming conditions cause that recent social and environmental aspects of management play an important role for the functioning of modern enterprises. This results from the fact that on the one hand the activities of modern enterprises are determined by the surroundings’ increasing complexity, on the other hand the growing demands of various groups of stakeholders build company’s success based not only on a quest to maximize their profi t, but primarily on taking the responsibility for the consequences of their actions. Additionally, the growing awareness of consumers makes more and more enterprises implement the concept of corporate social responsibility (CSR) in their actions. For this reason, it is important to discuss about the actions and choices of consumers in the model of CSR. The aim of this article is to present the results of the research on customers‘s environmentally conscious activities and choices.
Authors and Affiliations
Katarzyna Olejniczak, Marta Zając
Keywords
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- EP ID EP154008
- DOI 10.17306/JARD.2015.52
- Views 57
- Downloads 0
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