THE IMPACT OF DEVELOPING NEW STRATIGIES IN ELECTRONIC COMMERCE ON COMPETITIVE ADVANTAGE IN THE OPERATING COMPANIES IN JORDAN
Journal Title: Asian Journal of Management Sciences and Education - Year 2012, Vol 1, Issue 3
Abstract
The study aims to identify and analyzes the impact of developing new strategies in e-commerce on competitive advantage in the operating companies in Jordan. The study sample consists of (20) managers of companies that apply the e-commerce strategies. The survey method is used as a study tool. The paper concludes that developing of new strategies in e-commerce will have significant impacts on companies in Jordan and on each of the business-level strategic areas.
Authors and Affiliations
Nussaibh Mahmoud Erood, Maha Walied Alfadel
Keywords
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