The Relational Capital in The Creation of Competitive Advantage
Journal Title: Zarządzanie i Finanse - Year 2013, Vol 11, Issue 4
Abstract
The aim of this paper was to present the category of relationships as a factor shaping a competitive advantage, focusing on customer relationships, while emphasizing the multiplicity and diversity of their intention to establish and results obtained from them. To achieve this objective, this article discusses the contemporary conditions of competitive advantage, and presents the relationship category, particularly emphasizing customer relationships. Attention is drawn to the fact that relationships are now a significant impact on the ability of firms to survive and generate their competitive advantage, which sought to demonstrate by a variety of effects can be achieved with dialed and maintained relationships.
Authors and Affiliations
Anna Kwiecień, Katarzyna Żak
Keywords
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