The Relational Capital in The Creation of Competitive Advantage
Journal Title: Zarządzanie i Finanse - Year 2013, Vol 11, Issue 4
Abstract
The aim of this paper was to present the category of relationships as a factor shaping a competitive advantage, focusing on customer relationships, while emphasizing the multiplicity and diversity of their intention to establish and results obtained from them. To achieve this objective, this article discusses the contemporary conditions of competitive advantage, and presents the relationship category, particularly emphasizing customer relationships. Attention is drawn to the fact that relationships are now a significant impact on the ability of firms to survive and generate their competitive advantage, which sought to demonstrate by a variety of effects can be achieved with dialed and maintained relationships.
Authors and Affiliations
Anna Kwiecień, Katarzyna Żak
Keywords
Related Articles
- EP ID EP94283
- DOI -
- Views 36
- Downloads 0
Operational excellence and risk management as the foundation for strategic success
Strategic success definition extends into new CSR areas of business operations requiring new learning and competences. Global environment changes create new challenges perceived as risks or opportunities. New resea...
Udział małopolskich przedsiębiorstw w polityce regionalnej Unii Europejskiej
Wraz z przystąpieniem do Unii Europejskiej, Polska włączyła się w realizację wspólnotowej polityki regionalnej. Jednym ze sposobów, w jaki polityka regionalna przyczynia się do rozwoju gospodarczego w regionach jes...
The quality of executive’s remuneration policy in banks in Poland
The aim of this article is to assess the quality of executive remuneration poli- cy in Poland based on the sample of 16 banks listed on the Warsaw Stock Ex- change for the period 2005–2013. The study is an attempt to i...
Mutual Fund Ex-post Performance Measurement – evaluation and comparative analysis of open-end and closed-end funds
The study is to evaluate and compared the performance of the open-end and closed-end investment funds. The proposed approach evaluates effectiveness of the fund‘s investment strategy in terms of the investment horizon an...
Wdrożenie strategicznej karty wyników w szkole wyższej – studium przypadku
Artykuł ma charakter studium przypadku. Przedstawiono w nim proces opracowywania i implementacji strategicznej karty wyników w Uniwersytecie Marii Curie-Skłodowskiej w Lublinie. Wskazano wybrane elementy tego narzędzia z...