Netnography - A very near but yet so far tool for researchers
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 9
Abstract
Research is a constant and continuous activity. Researchers are coming out with innovative and interesting ways to add to the existing body of knowledge.One such contribution in the field of Qualitative Research is the emergence of Netnography as a method. Netnography is a technique that is a conducted in the online communities to get an insight of the rich data that is available on the web. This data is available through social media platforms like Facebook, Twitter, Blogs, online communities. This paper is intended to clarify the misconceptions of Netnography as an approach to research. The article also aims to highlight the acceptance of Netnography as a very useful technique by many authors across different streams.
Authors and Affiliations
Dr. Swetha . N, MsDivya . U
Keywords
Related Articles
- EP ID EP401176
- DOI -
- Views 143
- Downloads 0
Factors Influencing College Students’ Intention To Shop Online
There are many benefits of e-commerce, however not all internet users ever conduct online shopping. The main purpose of this study is to explore the factors that influence college students’ intention to shop online. Theo...
Ageing of Aviation Personnel, Elderly Air Travelers in Indonesia and Other Countries
This article purported to explore ageing of aviation personnel, elderly air travelers in Indonesia and other countries. It is consist of six items such as legal ground of human rights and elderly peoples includes Act no....
Exploitation of financial tools and good practices for the implementation of urban planning and management of the Municipality of Thessaloniki: The views of technical employees
Beyond any doubt, urban green helps to improve residents’ quality of life. The lack of greenery in Greek cities is now provoking strong reactions from citizens who vigorously defend the protection of green spaces and oth...
Understanding the Concept of Method of Entry through the Treaty Ratification, Accession and Reservation
International agreements are agreements in which the subject of international agreements are all subject to international law. In the Vienna Conference in 1969 which included a discussion of an international agreement in...
Economic Value Added Based Performance Measurement
This paper attempts to make an analysis of the performance of selected companies using Economic Value Added (EVA). Under the study of this research, three companies from Indian Aviation Industry have been considered – In...