Netnography - A very near but yet so far tool for researchers
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 9
Abstract
Research is a constant and continuous activity. Researchers are coming out with innovative and interesting ways to add to the existing body of knowledge.One such contribution in the field of Qualitative Research is the emergence of Netnography as a method. Netnography is a technique that is a conducted in the online communities to get an insight of the rich data that is available on the web. This data is available through social media platforms like Facebook, Twitter, Blogs, online communities. This paper is intended to clarify the misconceptions of Netnography as an approach to research. The article also aims to highlight the acceptance of Netnography as a very useful technique by many authors across different streams.
Authors and Affiliations
Dr. Swetha . N, MsDivya . U
Keywords
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