Network model of organizational structure horizontal corporation in infocommunications
Journal Title: Економіка: реалії часу - Year 2016, Vol 4, Issue 26
Abstract
The article presents the results of research infocommunication companies improve efficiency through the introduction of the network organization of the market activity. The purposes of the article are: clarification of the organizational logic of the industrial economy "Fordism" and the essence of the logic of the information economy "post-Fordism"; analysis of the advantages of horizontal organizational structure; presentation network model of the organizational structure of horizontal corporations in the field of infocommunications. One consequence of the information technology revolution is the formation of a new network topology configuration. Markets infocommunication services, as proven by the authors in previous works, already have a network structure. However, most of the infocommunication companies are organized according to the traditional "Fordist" ideology. At the same time, research in this direction is carried out is not enough. This causess to the need to examine this issue, the relevance and novelty of the article topic. In the industrial economy were the most common vertical hierarchical corporations. Business oriented to maximize profits at the expense of mass-produced goods. This ideology was called "Fordism". New information technologies have made obsolete a highly specialized production equipment, mass production system has become too rigid and expensive. Corporations in most countries of the world have moved to implement the new ideology – "post-Fordism". The basic organizational structure becomes horizontal corporation. The authors presented a model of horizontal network organizational structure of infocommunication company, the implementation of which can provide a more efficient market activity, as well as the growth and stability of earnings, by taking advantage of the network organization. Infocommunication company under this structure fits well with the network organization of markets of infocommunication services.
Authors and Affiliations
Lyubov Striy, Albert Golubev
Keywords
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