Theoretical and methodological aspects of the marketing activities of the company
Journal Title: Економіка: реалії часу - Year 2016, Vol 6, Issue 28
Abstract
The article followed the evolution of the concept of «marketing» in the world in general and in Ukraine in particular, the stages of marketing as a science, analyzed the interpretation of the term «marketing management» grounded its own approach to determine the definitions of «marketing» and «marketing management activities». The results of scientific studies confirm that the management of marketing activities at the present stage of economic development of Ukraine has become an integral part of its business as it has significant theoretical and practical importance, is an important direction of market-oriented economy.
Authors and Affiliations
Irina Gvozdetska
Keywords
Related Articles
- EP ID EP572715
- DOI -
- Views 60
- Downloads 0
Structuring factors in the management of financial stability of the industrial enterprise.
The article suggests structuring factors affecting the financial sustainability of the industrial enterprise. The factors that cause inefficiency of the control system of industrial enterprise. The process of bankruptcy...
Accounting and analytical system to ensure the financial sustainability of industrial enterprises for the purpose of forecasting bankruptcy
The article suggests the model accounting subsystem in bankruptcy proceedings industrial enterprise. The analytical subsystem in bankruptcy proceedings industrial enterprise. The model of the control subsystem in the ban...
Reformation of the system of interbudgetary relations in Ukraine on the modern stage
Since at the present stage of development of economy of Ukraine the system of intergovernmental relations is one of the main levers of the entire financial policy, it is the actual definition of the priority ways of its...
Institutional factor of the development of regional foreign economic relations in Ukraine.
The article investigates the role of the institutional environment in ensuring the development of foreign economic relations of Ukraine's regions. Here is also identified the institutional constituent of the problems of...
Mechanism of formation and accounting software component of economic reporting sustainable development
Given Ukraine's course towards European integration important and effective domestic entities at the present stage of development is to prepare statements for significant non-financial indicators. Application of internat...