NEURON ASSOTIATIVE ACTIVATORS OF ADVERTISMENT INFLUENCE FORMULA OF EXPOSURE OF MEASURE OF INTENSITY
Journal Title: Вісник Одеського національного університету. Філологія: літературознавство, мовознавство - Year 2017, Vol 22, Issue 2
Abstract
The article highlights the neuromarketing technologies as the modern influence type, its methods, basic postulates, and connections to the other sciences. The article is aimed at determining the recipient’s cerebral neural activity amplitude while perceiving the advertisement, and reaching this aim stipulates for solving a number of particular tasks, i.e. considering the specific traits of neuromarketing technologies as the modern influence type; describing neuromarketing’s methods and postulates; highlighting its connections to the other sciences; modeling the cerebral neural activity levels. Neuromarketing technologies became the object of the work, while the neural activity coefficient while perceiving the commercial, political and social advertisement is the subject. In the article, the cerebral neural activity (while perceiving such ads) formula having been obtained with the help of the technologies mentioned above is suggested. Besides, the author emphasizes the crucial importance of experimental research in order to construct effective advertisement messages. The prospects of the research lie within the further more close-on consideration of the advertisement slogans’ essential influential dominants on each language level using the quantitative calculations, since this would considerably widen the information concerning the recipients’ prognosticated reactions.
Authors and Affiliations
N. V. Kutuza
Keywords
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