New approach clustering algorithm for customer segmentation in automobile retailer industry
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2012, Vol 3, Issue 7
Abstract
This research presents a new method for automatic customer segmentation based on usage behavior, without using a human specialist. In addition, the research focuses on profiling customers and finding a relation between the profile and the segments. The customer segments were constructed by applying modified Gustafson-Kessel clustering algorithm. The customer’s profile was based on personal information of the customers. A novel Support Vector Machines was used to estimate the segment of a customer based on his profile.To demonstrate the efficiency of the proposed method, this work performs an empirical study of a Nissan automobile retailer to segment over 5000 customers. This led to solutions for the customer segmentation with six segments.
Authors and Affiliations
Seyed Reza Bahari Saravi| M.S. Student of Industrial engineering, Amirkabir University of Technology, Tehran, Iran,arezohamzei@yahoo.com
New approach for numerical solution of Fredholm integral equations system of the second kind by using an expansion method
An expansion method is used for treatment of second kind Fredholm integral equations system. This method gives an analytic solution for the system. The method reduces the system of integral equations to a linear system o...
The relations between Job Satisfaction dimensions with Organizational Commitment of personnel
The general goal of this plan is finding any relations among different dimensions of job satisfaction and organizational commitment of personnel at saman cement company. Specific goals of this project are follows: Recogn...
Fair scheduling in the network with a mesh topology
The network with a mesh topology is a technology which provides wireless broadband connectivity to the Internet. This network, by applying only one hot spot and several transient access points, an Internet Service Provid...
VARIETAL IMPROVEMENT OF RICE UNDER RAINFED CONDITION OF PARWANIPUR, BARA, NEPAL
Twenty two entries were tested in RCB design having three replications in coordinated varietal trial rainfed lowland early (CVT-RL-E) and coordinated varietal trial rainfed lowland medium (CVT-RLM) during 2010 at RARS Pa...
Examination the possibility of bearing regulation of Siahoo mandarin (Citrus reticulata Blanco) by using chemical thinning components
In order to evaluate the different concentrations of Naphthalene Acetic Acid (NAA) on alternate bearing of ‘Siahoo’ mandarin (Citrus reticulata Blanco) was performed an experiment as factorial arrangement in randomized c...