New technologies in public relations
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2013, Vol 10, Issue 4
Abstract
The article includes an analysis and presentation of selected examples of communication tools, which are used in companies to create and maintain relationships with internal and external environment. The problems related with definition of public relations were also discussed. The article presents the advantage and negative consequences of the use of modern tools of PR, as well.
Authors and Affiliations
Dariusz Tworzydło
Keywords
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- EP ID EP70665
- DOI 10.14611/minib.10.04.2013.08
- Views 63
- Downloads 0
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