Next Generation Mobile Network in India and Impact on the Indian Entrepreneurship EcoSystem
Journal Title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) - Year 2017, Vol 5, Issue 6
Abstract
The year 2016 was perhaps a watershed in the history of the telecommunications industry in India with the launch of the Reliance Jio. Reported to be the largest ever investment for a single brand in the history of the segment, the Jio launch has set in motion a series of consequences for the Indian corporate and entrepreneurial ecosystem. The Internet which appeared during the last quarter of the 20th century has influenced all parts of our lives in a short time. It gave rise to the existence of the electronic commerce phenomenon also referred as e-commerce as 'commercial transactions conducted electronically on the Internet’(Oxford Dic., 2012). These companies sell products and services directly to consumers via the Internet. On the other hand traditional companies also enhance their marketing strategies to adopt today's requirements and create their own online sales channels and become click-andmortar companies. This article endeavours to track the changes impacting Indian Entrepreneurship growth in the wake of new developments in technology in the telecom and ecommerce space. E-commerce can been divided into four categories: business to business (B2B), business to consumer (B2C) or consumer to consumer (C2C) or consumer to business (C2B). B2B e-commerce is the electronic support of business transactions between companies and covers a broad spectrum of applications that enable an enterprise or business to form electronic relationships with their distributors, resellers, suppliers, and other partners. Another type of transaction, business to consumer e-commerce activities also known as e-retailing, take place between between organisations and the customers. The boom in entrepreneurship in India is today fuelled by the Internet. Nowadays, mobile devices have become a part of our lives. This trend has brought an opportunity to shop online form via mobile devices, such as smartphones, e-readers, tablets, etc. The numbers demonstrates that 'ecommerce is taking a bigger slice of the overall retail sales pie world wide and is growing far faster than retail sales' (Internet Retailer, 2011). In India, the Android smartphone ecosystem has thrived more by building a more inclusive platform for low cost mobiles and small entrepreneurs. Though Apple made the Smartphone stylish it was Google’s Android that made it accessible to millions. Google is mainly an Internet company that sells online advertising which contributed 90% to Google’s total revenues in 2014. The search advertising business continues to be the cash cow for Google, as it contributes more than 80% to Google’s total ad revenues(eMarketer, 2012). However, recently Google has been formally charged with monopoly abuse over an alleged effort to crush rivals to its mobile search service and Android smartphone operating system. The European Commissioner for competition, accused Google of pursing “an overall strategy on mobile devices to protect and expand its dominant position in internet search”. Except for a regulatory dekko on ‘google tax’, the authorities in India have not looked closely into this issue.
Authors and Affiliations
Uma Sreeram, Chetashri Badane
Keywords
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