Non-Finite Forms of the Verb as a Means of Compression in English Advertizing Texts
Journal Title: Вісник Житомирського державного університету імені Івана Франка - Year 2016, Vol 84, Issue 2
Abstract
The article analyses structural sentence compression in English advertising, the object of analysis being semantically active syntactic models. Utilization of the models in advertizing texts introduces extra proposition into sentence deep structure, which makes the sentence and the text of the advertisement more informative. This is possible due to the ability of non-finite forms of the verb to represent a proposition in the surface structure of a sentence without a unit of first predication. The results of the investigation have it that the models under consideration in English advertising texts include sentences with non-finite forms of the verb: participles, the gerund and the infinitive. Participles, used in phrases and constructions, function as attributes and adverbial modifiers of manner. Infinitives are mainly used in phrases or as word forms and function as adverbial modifier of purpose or attribute. Gerund used in phrases to introduce a preposition where the action, expressed by this non-finite form of the verb, can be performed by an addresser, addressee, and the object of advertising. It functions as subject, predicative, object, attribute and adverbial modifier of manner. Extensive use of the non-finites, as well as phrases and constructions with them, indicate the general tendency of advertising texts to describe relations between several situations with the help of a structurally simple sentence with one unit of first predication.
Authors and Affiliations
S. K. Topachevskyi
Keywords
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