Non-formal social education and political marketing: a multivariate perspective through social networks
Journal Title: Prohominum - Year 2021, Vol 3, Issue 2
Abstract
The use of social networks has increased exponentially in all countries of the world, even in those that are immersed in the greatest poverty, being this situation a breeding ground for the use of the same in the educational and political area.Therefore, the purpose of this study is to analyze the incidence of political marketing in non-formal social education from the multivariate perspective of social networks, research conducted under a positivist methodology, presenting a quantitative approach, a field research type, with a descriptivelevel.The population was estimated at 500,000 people and the sample consisted of 384 subjects from the southern sectors of the city of Guayaquil, the technique used was the survey and its instrument was the dichotomous questionnaire. A statistical study was used as a data analysis technique.Among the results, 85% of the respondents stated that they have responded to online surveys through e-mail or social networks, 45% of them also stated that they have participated in surveys through telephone calls and none of them have been answered personally. It is concluded that the five variables presented in the hypothesis play an important role in determining the competitiveness of the policy
Authors and Affiliations
Glenda del Rocio Blanc-Pihuave, Laura Ximena Ortega-Ponce, Elke JacquelineYerovi-Ricaurte, Vilma Raffo Babici
Keywords
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- EP ID EP707804
- DOI 10.47606/ACVEN/PH0038
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