O CONTEXTO TECNOLÓGICO ATUAL E AS MARCAS MUTANTES
Journal Title: Revista Competência - Year 2012, Vol 5, Issue 1
Abstract
Th e current technological context confers deep changes in politics, economy and social relations, and the ubiquity of computing is one of the main vectors for the spread of this transformation. Computer systems are increasingly infi ltrated into the daily lives of people, and this presence often occurs in a “silent” and imperceptible way. Consequently, we live in an era of changing concepts and impermanence, occasioned by the “explosion” of technology around us. We are moving onto a situation in which computer science and, accordingly, communication through electronic devices will be omnipresent. Th e graphic design is, evidently, at the extent of this interference, and mutant brands, that change visual identities which modify their shape, typography or color in several situations of use, are the clearest expression of this modifi cation. Th is article describes the extent the current technological situation promotes the development of these visual identities as a dynamic and fl exible response to a context of technological features also changing.
Authors and Affiliations
Lorenzo Ellera Bocchese Airton Cattani
Keywords
Related Articles
- EP ID EP677188
- DOI https://doi.org/10.24936/2177-4986.v5n1.2012.64
- Views 280
- Downloads 0
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