Ocena zawartości materiałów reklamowych opracowanych na potrzeby rynku turystycznego w świetle badań ankietowych
Journal Title: Autobusy. Technika, Eksploatacja, Systemy Transportowe - Year 2018, Vol 220, Issue 6
Abstract
The article discusses the basic issues of shaping the content of materials promoting tourism products and services. Of course, it should be noted that due to the volume of the article, only the most important aspects of the problem will be presented, which do not exhaust the entire complexity of the issue, which is the creation of advertising materials and their components. Moreover, the results of the questionnaire completed in two stages were presented, the aim of which was to get to know opinions on the content of promotional materials related to tourism and recreation. The completed surveys were conducted as pilot studies.
Authors and Affiliations
Marzenna Dębowska-Mróz
Keywords
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- EP ID EP561943
- DOI 10.24136/atest.2018.249
- Views 33
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