Ocena zawartości materiałów reklamowych opracowanych na potrzeby rynku turystycznego w świetle badań ankietowych
Journal Title: Autobusy. Technika, Eksploatacja, Systemy Transportowe - Year 2018, Vol 220, Issue 6
Abstract
The article discusses the basic issues of shaping the content of materials promoting tourism products and services. Of course, it should be noted that due to the volume of the article, only the most important aspects of the problem will be presented, which do not exhaust the entire complexity of the issue, which is the creation of advertising materials and their components. Moreover, the results of the questionnaire completed in two stages were presented, the aim of which was to get to know opinions on the content of promotional materials related to tourism and recreation. The completed surveys were conducted as pilot studies.
Authors and Affiliations
Marzenna Dębowska-Mróz
Keywords
Related Articles
- EP ID EP561943
- DOI 10.24136/atest.2018.249
- Views 38
- Downloads 0
Inkubatory przedsiębiorczości, lokalne katalizatory
The article presents a description of the review of the existing three different operators in the same market, while offering similar support. These actors have a different structure, properties and specificity of target...
Psychopatologia reakcji na krytyczne wydarzenia u personelu służb medycznych pomagających przy wypadkach komunikacyjnych
The article discusses the problem of trauma among the personnel of medical support services. Each and every one perceives trauma in a self-specific way. The symptoms emerging after experiencing extreme stress condition r...
Ocena ryzyka dla zadania w kontekście procesu pracy kierowcy autobusu
In the article the general risk assessment for tasks, which are perform during the working day by the bus driver was presented. For this purpose the case study of the chosen bus driver of the Miejskie Przedsiębiorstwo Ko...
Samochód z napędem elektrycznym a bezpieczeństwo ruchu drogowego
Arrangements which are increasing the passive safety in cars with the electric propulsion, are being assembled to the purpose of assuring the greatest safety of the passenger before life-threatening injuries. In case of...
Analiza drgań ogólnych i miejscowych na stanowisku pracy operatora specjalistycznej maszyny drogowej
The article discusses an attempt to evaluate the ergonomic vibration environment of selected technical sources used in various technological processes. The scope of the tests included measurement of general vibrations in...