OMNICHANAL STRATEGIES OF TRADE ENTERPRISES: INFORMATION SUPPORT
Journal Title: Вісник Київського національного торговельно-економічного університету - Year 2017, Vol 6, Issue 116
Abstract
The use of different channels interaction with consumers by trade enterprises of Ukraine was reviewed. Data that the enterprise receives when the consumer interacts with different channels have been identified. There was characterized the relationship of input and output information flows and the use of information technologies when implementing omnichannel strategy at the trading enterprise.
Authors and Affiliations
Anastasiya SAVCHUK
Keywords
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