On the Metaphorics of Sweets and Meats
Journal Title: STYLES OF COMMUNICATION - Year 2016, Vol 0, Issue 0
Abstract
This paper is aimed to be a contribution to the study of foodsemy, that is one of the recently much studied subtypes of metaphorical transfer where the source category are lexical items related to the category FOODSTUUFS while the target domain is the category HUMAN BEING. This type of figurative transfer has received much attention in, among others, the works of Rzeszów-based semanticists, such as Kleparski (2008a, 2008b) Cymbalista (2009) and Kudła (2016). In what follows we argue for both the sensory and non-sensory nature of foodsemic transfers on the one hand, and – on the other hand – try to provide evidence to show that one may speak of certain paths which this type of metaphor follows.
Authors and Affiliations
Grzegorz Kleparski
Exploring Advertising Texts in Nigeria within the Framework of Cohesive Influence
The thrust of the study explicates the utilization of grammatical and lexical devices in the texts of advertisements in Nigeria. This exploration aimed at demonstrating the way that advertising professionals wisely move...
The Use and Misuse of ICT in Local Civil Dialogue in Poland
This article aims to analyze the extent to which the authorities of eighteen Polish cities with the status of provincial capitals use ICT to stimulate local civil dialogue. The quantitative analysis of the content of Int...
British Humour as the Art of Contemporary Homo Ridens: Based on an Exploration of the Comedy Series Fawlty Towers
Humour may ridicule both − the old and the new: something that is old may be attacked from a new position, and equally, something that is new, modern, dangerous for the status quo. The weapon in such confrontations, sinc...
The Fuss about the Pooh On Two Polish Translations of a Story about a Little Bear
Winnie-the-Pooh, a literary work published by Alan Alexander Milne in 1926, has been appreciated by readers worldwide for nearly a century. The story about a little bear and his companions, it originally conquered the he...
Wrocław as a European Capital of Culture 2016.Brand Building on Facebook. Visual Identification
The article contains research in two fields of image building. The first is describing general thoughts about city marketing communication, brand building and current trends in this area. Author pays attention to the aes...