Online Brand Building: Lessons from Top Brands
Journal Title: Journal of Business Thought - Year 2018, Vol 9, Issue
Abstract
InrecentyearstheSouthAsianregionhasemergedasthefastestgrowingregionintheworld.However,intraregionaltradehaslaggedbehindtheregion'sdeepeningengagementinglobaltradewiththeeffectsofgeopoliticsandalegacyofmistrustleavingamarkonintegrationefforts.ThecurrentstudyfocusesonSAARCeconomiestoexaminetheimpactoftradeagreementsonthebasisofdataforfifteenyearsi.e.from2000to2015.Theemphasisisonunderstandingthelevelofintraregionaltrade,issues,andchallengesoftheregionandinconclusion,policymeasureshavebeen suggestedtoimprovetheintegrationoftheregion.
Interlinkage Between Property Price and Credit: Empirical Evidence from India
Thepaperinvestigatesthetwo-waycharacterofthelinkbetweenassetprices(especiallyhousingprices)andcreditinIndiabyexaminingquarterlydataforfifteenIndiancitiesforaperiodofsixyearsfrom2007Q4to2013Q4.Theremaybemanychannelsthroug...
Has Demonetisation Pushed Digitalisation in India? Some Counter Evidences
India witnessed demonetisation in November 2016, when high value denomination notes of Rs. 500 and Rs. 1000 werewithdrawn at a single stroke which extinguished about 86 percent of the total currency value in circulation....
Impact of FTAs on Trade Flows: A Study of the India– Sri Lanka Free Trade Agreement
The current global business environment has undergone a significant change in the last fewdecades driven by changes in the patterns of trade and investment flows. This has beenaccompanied by a strong wave of regional eco...
Psychology of Cool: Meaning and Marketing
Theword‘cool’hasenteredinthecurrencyoflanguage,especiallythatofyoungpeople.Thetermenjoysadistinctandwelldefinedmeaningindictionary.Indenotativesenseitisrelatedtothedegreeoftemperatureofaliquidorobjectorabody.Itimpliesast...
Impact of Salesforce Commitment on Sales Organisation
Thepurposeofthepresentconceptualpaperistoidentifytheelementsofonlinebrandbuilding,basedonaliteraturereviewandminicasestudiesofsuccessfulbrands.Itisbasedonathoroughanalyticalreviewofliteratureandanextensiveweb-basedsearch...