Online PR in the EU. A Study about Online Communication in Public Relations
Journal Title: STYLES OF COMMUNICATION - Year 2016, Vol 0, Issue 0
Abstract
The “Online PR in EU” research aimed to review online communication in PR activity across the EU. The results have shown that in today‟s PR, at least in the reviewed space, the main communication channel is Internet, as, in average, 59% of the specific activity happens online. We see that PR has adapted their techniques to the new requirements of the networked society. Two other important conclusions which can be drawn from this study: the first regards the availability of a cultural unity of the European area, as the results of the research have been surprisingly consistent across the analyzed countries. The second conclusion concerns the existence of “One of Many” communication model (the interactive-informal communication) which, in the context of the interconnected society, places the organizations on equal footing with the connected individuals (both mentioned types of social actors having the same communication power in the online social systems).
Authors and Affiliations
Iulian Veghes
Keywords
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- EP ID EP184176
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