ONLINE REPUTATION MANAGEMENT – THE STUDY OF POLISH LIFE SCIENCE COMPANIES
Journal Title: Megatrendy a médiá - Year 2018, Vol 5, Issue 1
Abstract
In just a few years, social networking sites have become extremely. Their users, following own objectives, can act not only to company’s, irrespective of its size and maturity, marketing advantage but sometimes also against it. The aim of the study was to investigate the online reputation management among life science companies with different maturity stages. A mixed method study design was adopted and company’s responsiveness to the Facebook messagewas analysed. Polish life science companies listed on the Warsaw Stock Exchange and the best Polish medical startups published in Forbes.pl 2017 ranking were investigated. The results of the study showed that the approach to social media reputation management varied for startups and listed companies.
Authors and Affiliations
Ewa Dudzic
Keywords
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