ONLINE REPUTATION MANAGEMENT – THE STUDY OF POLISH LIFE SCIENCE COMPANIES
Journal Title: Megatrendy a médiá - Year 2018, Vol 5, Issue 1
Abstract
In just a few years, social networking sites have become extremely. Their users, following own objectives, can act not only to company’s, irrespective of its size and maturity, marketing advantage but sometimes also against it. The aim of the study was to investigate the online reputation management among life science companies with different maturity stages. A mixed method study design was adopted and company’s responsiveness to the Facebook messagewas analysed. Polish life science companies listed on the Warsaw Stock Exchange and the best Polish medical startups published in Forbes.pl 2017 ranking were investigated. The results of the study showed that the approach to social media reputation management varied for startups and listed companies.
Authors and Affiliations
Ewa Dudzic
Keywords
Related Articles
- EP ID EP460672
- DOI -
- Views 79
- Downloads 0
PRESENTATION OF ENVIRONMENTAL PRODUCTS FOR SLOVAK BUSINESSES IN THE MEDIA ENVIRONMENT FROM THE POINT OF VIEW OF BUSINESSES AND CUSTOMERS
Environmental products affect various areas of human existence, having positive impact on the economy, the environment, reducing environmental pollution, saving natural resources as well as improving living standards. Ev...
AUDIOVISUAL PORTRAIT AS A SECRET CIPHER – LIFE LICENSE, ALTER EGO, ICONOGRAPHY VS. CREATIVE INTERPRETATION ALIAS DISINTERPRETATION, THE 3RD MILLENNIUM HERO AND PATTERN
The film portrait has always been and still remains the instrument of strong propaganda and agitation. The author of the work explores significant, historical and cultural differences in the representation of people in f...
COLOR CHANNELS USED IN STEGANALYSIS
In article we look over specific type of visual steganalysis. We tried to improve visual steganalysis by using of color channels. In first part we describe how should be used steganography in copyright protection, and th...
INSTAGRAM AS A SOURCE OF NEW REALITY: ANALYSIS OF DIGITAL INSTAMARKETING CONTENT USED BY MCDONALD´S
Social media as source of reality interpretation meanings represents a vast platform which mediates human interaction and communication based on diverse multimedia content. This fact is the base for our focus on the visu...
COMMUNICATION OF SLOVAK UNIVERSITIES TOWARDS PROSPECTIVE STUDENTS VIA SOCIAL MEDIA
The paper is part of a complex study focused on the online communication of Slovak colleges and universities. It refers to the target group of potential applicants reached via social media and websites which are one of t...