ONLINE RULEZ
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
Rules are the ones that at the same time set and limit our actions. Rules line up attainment of our goals. Judgement upon one´s success is based on certain rules that are considered to be success definition in various environment. This paper tends to specify a few rules that should simplify online marketing for companies not yet well settled in the environment of online marketing as a branch of digital marketing. The point of our article is to gather simpliied data, here so-called rules on how to settle down the ground stones of promotion of one´s company via online marketing tools. The set of rules here provided is a very basic one and shall serve as the starting point for online identity creation. Definitely it shall not be taken for granted as a tutorial leading to inevitable success.
Authors and Affiliations
Jana Hubinová
Keywords
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