ОНТОЛОГИЯ ФЕНОМЕНА ПУБЛИЧНЫХ КОММУНИКАЦИЙ

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ОНТОЛОГИЯ ФЕНОМЕНА ПУБЛИЧНЫХ КОММУНИКАЦИЙ

Journal Title: Гуманітарний часопис - Year 2015, Vol 1, Issue 2

Abstract

Vasylieva L. A. THE ONTOLOGY OF A PUBLIC COMMUNICATION PHENOMENON In this article the author explores the ontological cutoff of the phenomenon of public communications. The article provides the analyses of the level of research of the problem of public communications and reveals the characteristics of communication in modern information society. The author stress that currently many scientists in different areas of human knowledge are paying special attention to communication, learning and effective usage of the mechanisms of informational influence in the public space. However, at the moment, the phenomenon of public communications is not widely disclosed from the philosophical point of view. It’s because already represented technologies of public communications are developed only in a professional practice but do not have a conceptual-categorical basement, giving a mosaic view at the level of experienced, inductive observations. Among the outstanding scientists who have paid a special attention to the phenomenon of communication: C. Peirce, J. Dewey, J. Meade, C. Cooley, G. Bloomer, T. Parsons, R. Merton, A. Toffler, M. Weber, A. Schutz, T. Lukman, K. Jaspers, J. Habermas and many others. Public communication, according to the definition of a public communication system, should be viewed as a structured in a specific order the set of communicators, recipients, message meanings, communication channels and services, with material and technical resources and professional staff. If culture is the totality of material and non-material, artificial social meanings, then public communication - is a part of a subject culture that can provide the movement of cultural meanings in the social space and time. The first researcher, who thoroughly and accurately developed the problem of public communications in the history of philosophy, was Hannah Arendt. German-American philosopher in her studies emphasized that the private and public space has always existed and required for human activities and actions. The boundaries of publicity and privacy are exploring. The private space boundaries are usually localizing and narrowing, unlike the public space that is more correlated with personal principles. The discourse of a public sphere is excluding the discourse of a private sphere. Communicative space is not a clear extent or an essence that is separating from the communication. Conversely, it exists as far as communicative interaction is implementing; it occurs when and where the communication connection is. So, communicative space can be defined as a system of multiple links that are emerging between the different actors of communication. Naturally, public communication is impossible without signification. So, delirium, as one of the meaning-sign public communication systems is a constructive element of the cross-cultural dialogue and can be equated to the field of communication and normative values. Brand culturonics as a way to control people's social behavior can have a significant impact on a communication component of a specific cultural space.

Authors and Affiliations

Людмила Васильєва

Keywords

Ключевые слова: коммуникация публичность бренд знак символ культуроника. The keywords: communication publicity brand signs symbols cultoronics.

EP ID EP561452
DOI -
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