OPERATION DYNAMICS OF SEMIOTIC CODES IN UKRAINIAN COMMERCIAL TV ADVERTISING
Journal Title: Записки з українського мовознавства - Year 2015, Vol 0, Issue 22
Abstract
The article deals with the identification of semiotic codes in Ukrainian commercial television advertising. The article presents the different definitions of this term. However, the author believes that the code is a set of characters that together. This we see in commercials. But the basis for the our lingvosemiotic analysis was the classification by the Russian scientist V. Stepanov, in which seven types of codes is presented. According to the quantitative analysis, we found that the most productive types have communication, rhetoric, visual, music, text codes. Less frequency of use have cultural and ideological codes.
Authors and Affiliations
Elena V. SHCHERBAK
Keywords
Related Articles
- EP ID EP418079
- DOI -
- Views 121
- Downloads 0
ERGONOMICS OF MYKOLAIV REGION: LINGUISTIC-SEMIOTIC APPROACH
The article deals with the problem of describing the ergonomics of Mykolaiv Region from the point of view of the semiotic paradigm. The author of the article pointed out the concept “ergonim”, which is interpreted in dif...
THE STRUCTURAL AND SEMANTIC FEATURES OF PHRASEOLOGICAL UNITS AS NOMINATION OF INTENSITY OF ACTION
The article deals with the analysis of phraseological units which marked intensity of action in Ukrainian. The general principles of the category of intensity is established. Intensity is defined as a semantic category,...
TERMINOLOGIZATION AND DETERMINOLOGIZATION IN THE UKRAINIAN MANAGEMENT TERM SYSTEM
Interaction between special and general vocabulary has been the subject of study in the works of many linguists, but these problems still remain relevant and require further study. The article analyzes the interrelated p...
5 WAYS MEDIA DISCRIMINATES AGAINST WOMEN
The purpose of this article is to define the general features of discrimination against women in the Ukrainian online newspapers. Special attention is paid to models of femininity and sexist language. In this article was...
STRUCTURAL EFFICIENCY OF NAMES-BORROWINGS BASED ON UKRAINIAN SURNAMES
The article is dedicated to the study of the main tendencies in the formation of the Ukrainian surname system in the conditions of contacting the Ukrainian language with other Slavic and non-Slavic languages. In particul...