Organisational-Level Attributes of Micro-Multinationals. The Evidence From European SMEs
Journal Title: International Journal of Management and Economics - Year 2017, Vol 53, Issue 1
Abstract
This paper investigates organisational-level attributes that allow European SMEs to choose equity-based modes of entry to foreign markets, thus becoming micro-multinationals. We hypothesize that international R&D cooperation (hypothesis 1) and using digital marketing (hypothesis 2) by SMEs increase their likelihood of becoming a mMNE. These hypotheses are tested through a logistic regression analysis based on a large sample of European companies drawn from the Flash Eurobarometer study. Separate regression models are estimated for companies originating from EU-13 and EU-15. Hypothesis 1 is supported by both samples. Hypothesis 2 is supported in the EU-15 sample. Our identification of organisational-level attributes that increase the likelihood of SMEs choosing equity-based internationalisation contributes to International Entrepreneurship entry mode literature.
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- EP ID EP302903
- DOI 10.1515/ijme-2017-0006
- Views 44
- Downloads 0
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