Organised Retail Formats : The New Phase of Retailing in Kerala
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 10
Abstract
Retailing enjoys an unquestionable position in the economies of all developed countries. It has been one of the fastest growing sectors and contributes more than one-fourth of the GDP of many countries in the world. The sector contributes nearly 20 percent employment in the world. Organised retailing is the dominant form in most of the European countries, USA, Canada, Australia, etc. In India this form of retailing is stared in 1990s and presently possesses nearly ten percent of total retail turn over, however, grows at a CAGR of 24 per cent, which is considered the highest rate in the world. In Kerala, Organised retailers consists of supermarkets owned by private chains as well as independent large retailers, Margin free markets and government controlled retailers. Here, Private Supermarkets are supposed to compete with Margin Free markets. In this study, an assessment is made in respect to the performance of Private Supermarkets and Margin Free Markets with 18 retail variables applicable to them. The variables are classified into six groups by using the statistical tool Exploratory Factor Analysis. The present study is descriptive and analytical in nature. It is found that the factors ‘Assortment and Service’ and ‘Quality of Goods’, Private Supermarkets are far better than Margin Free Markets. But in the case of factor ‘Price of Goods’, Margin Free Markets are better than Private Supermarkets as the former one sells goods at less prices than the latter.
Authors and Affiliations
T. P VIJUMON
Keywords
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- EP ID EP413037
- DOI 10.9790/487X-2010030104.
- Views 77
- Downloads 0
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