Organizational and economic model of enterprise’s marketing strategy implementation on the industrial market
Journal Title: Економіка. Фінанси. Право - Year 2018, Vol 5, Issue
Abstract
The article presents the organizational and economic model for implementing the marketing strategy of an enterprise on the Ukrainian industrial market, which is a set of tools and activities, organizational and economic methods and levers, organizational management structure, forms and methods of influencing the marketing activities of an enterprise focused on ensuring its effective functioning in a changing external environment. This complex provides effective interaction of the company's management subsystem (enterprise management) with a managed subsystem (marketing activity) and directs this interaction to achieve the strategic marketing objectives of the enterprise as part of the process of strategic marketing management of the enterprise. The implementation of the presented model is an important factor in the effectiveness of the economic system of the enterprise as a whole, becoming an instrument for achieving strategic goals and increasing the competitiveness of the enterprise.
Authors and Affiliations
Kyrylo Andriiovych Levchenko
Keywords
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